In association with The American Heart Association, Go Red for Women created “National Wear Red Day” to spread the message of how heart disease is the No. 1 killer of women. People share their stories, their personal connection or impact with the cause through social media using the hashtag #GoRedChallenge. Using This Moment’s template as a wireframe, I build a UGC site with videos and an aggregator where users can see all the images/tweets associated with the hashtag.